Location: Hugo Boss / London / UK
Project Conception: 21/02/12
Project Status: Completed
Material Sponsor: EOS
Construction Sponsor: Ogle Models
Photography: Tim Soar
Fourfoursixsix were invited to participate as one of five chosen architects for the Fabergé Big Egg Hunt, London, alongside Zaha Hadid, Rogers Stirk Harbour + Partners, Wilkinson Eyre and Sir Nicholas Grimshaw. From 21st February 2012, the city became home to 200 giant and uniquely crafted Easter eggs for an event that was a first of its kind, raising vital funds for charities Action for Children and the Elephant Family, inviting tourists, locals and visitors to join in a truly magical experience.
As an architecture practice, we felt it would be both topical and interesting to apply a set of architectural principles to the overall geometric form of the egg. Through this process we played with structure, light and shadow and began to develop a three dimensional architectural terrain.
Conceptually, the design works around a rational grid of components that have been configured to react to both light and scale over the surface of the egg. Each component was designed to incorporate an aperture which could adapt to these changing surface conditions, thus altering the patternation of the egg.
Working with EOS, the world leading manufacturer of laser-sintering systems and Ogle Models, exquisite cutting edge Model Makers, has enabled the construction of a piece that is at the forefront of three dimensional printing technology. The end result is a delicate, intricate and complex piece that intrinsically connects back to the original Faberge brand concept. In some ways, our design brings this concept into the modern era on a larger physical scale; a piece of 21st Century digital opulence.